Turn your guests into returning customers

Foster a lasting relationship with your guests

To ensure the profitability of your bar in 2025, it is essential to retain your existing customers, as we know that it is often cheaper to keep them than to attract new ones. A simple and effective loyalty strategy is essential.

Loyalty offers can include something extra (such as a free mocktail for the designated driver to engage groups) or a free extra, such as a plate of chips or a second glass at half price. Don’t forget that customers appreciate free treats and samples!

The ideal solution is implementing a digital loyalty programme integrated to your POS system. This allows your customers to track their benefits in real time via an app or your website, wherever they are.

Attract more customers with tailored promotions

To attract visitors at off-peak times, use special offers to generate interest:

Ad hoc discounts. Example: For example: “This Tuesday, from 5pm to 9pm, enjoy a pint for the price of a half pint”.
Exclusive drinks only available at certain times. Example: “Signature cocktail exclusively available on Wednesdays”.
Group deals for quieter periods. Example: “Buy two cocktails and get a tapas of your choice FREE”.
Time-limited offers to create urgency. Example: “Cocktail in your favourite team’s colours, only available before 8pm”.

The aim is to create a unique experience that encourages regulars to discover new aspects of your menu and attract a more diverse clientele. This type of initiative encourages experimentation and can turn curious visitors into regulars.

What are the trends for bars in 2025?

Boost your online presence and create a community

In 2025, a bar’s success will equally hinge on its online presence. Social media such as TikTok and Instagram have become essential tools for attracting customers and building loyalty. Here is a point to convince you:

Before you start, make sure your online details (opening hours, location, events) are up to date. Your customers will consult your social networks to check this information, so it must be reliable.

Create engaging videos that show how to make your signature cocktails or showcase spaces in your bar at their best. You could even create online challenges and invite your followers to visit your establishment to join in. Social network users want to be entertained, so find clever and fun ways to capture their attention. By building an engaged community, you’ll naturally boost traffic to your bar.

Top Tip 2025

Make your customers feel valued and privileged. By regularly surprising them with personalised attention or unexpected rewards, you will strengthen the emotional bond that binds them to your establishment.

Stay authentic, stay creative and use popular hashtags to extend the reach of your posts (for example, #londonbars or #trendybar ). Also identify the hashtags used by relevant influencers to attract your target audience.

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Når du har udfyldt dine oplysninger, vil du blive kontaktet af en af vores dygtige eksperter som vil fortælle dig mere om vores produkter og vise, hvordan de fungerer i praksis.